Baidu Financial Analyst Interview Guide

- **DCF Analysis**: Project unlevered free cash flows, discount at WACC, add terminal value (Gordon Growth or Exit Multiple), bridge from enterprise to equity value - **Comparable Company Analysis**: Select peer universe, calculate trading multiples (EV/EBITDA, P/E), apply median to target metrics, adjust for growth and margin differences - **Precedent Transactions**: Identify relevant M&A deals, calculate acquisition multiples, account for control premium, adjust for market timing - **LBO Analysis**: Model leveraged buyout returns (IRR, MOIC), assess debt capacity, project cash flows for debt paydown, determine entry/exit multiples - **Sum-of-the-Parts**: Value each business segment separately using most appropriate methodology, sum segment values, apply conglomerate discount if warranted

- Not demonstrating proficiency in Excel shortcuts and financial modeling best practices - Failing to explain the "why" behind your analysis and jumping straight to numbers - Weak understanding of basic accounting concepts (revenue recognition, depreciation, working capital) - Not asking clarifying questions before starting a case study or modeling exercise - Unable to connect financial analysis to business strategy and operational drivers

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